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		<title>Commerce Media Minute</title>
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		<description>Commerce Media Minute is the weekly podcast for marketers who want to stay ahead of commerce media, retail media, AI, and the future of advertising. In under 10 minutes, Shaun Ayala breaks down the biggest industry news, partnerships, and trends into practical insights for brands, agencies, retailers, and commerce media professionals.</description>
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		<copyright>© 2026 ShaunAyala.com</copyright>
		<itunes:subtitle>Commerce Media, Retail Media &amp; Marketing Insights</itunes:subtitle>
		<itunes:author>Shaun Ayala</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>Commerce Media Minute is the weekly podcast for marketers who want to stay ahead of commerce media, retail media, AI, and the future of advertising. In under 10 minutes, Shaun Ayala breaks down the biggest industry news, partnerships, and trends into practical insights for brands, agencies, retailers, and commerce media professionals.</itunes:summary>
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			<itunes:name>Shaun Ayala</itunes:name>
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			<itunes:category text="Marketing"></itunes:category>
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		<googleplay:author><![CDATA[Shaun Ayala]]></googleplay:author>
			<googleplay:email>shaunayala@me.com</googleplay:email>			<googleplay:description>Commerce Media Minute is the weekly podcast for marketers who want to stay ahead of commerce media, retail media, AI, and the future of advertising. In under 10 minutes, Shaun Ayala breaks down the biggest industry news, partnerships, and trends into practical insights for brands, agencies, retailers, and commerce media professionals.</googleplay:description>
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<item>
	<title>When Commerce Media Stops Looking Like Retail Media</title>
	<link>https://www.shaunayala.com/podcast/when-commerce-media-stops-looking-like-retail-media/</link>
	<pubDate>Sun, 30 Aug 2026 00:42:15 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
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	<description><![CDATA[This week, I’m looking at three stories that made me think about how quickly the definition of commerce media continues to expand. Simon Property Group is turning its network of shopping destinations into a media platform. E.l.f. Beauty is using TikTok Live as part of its product-launch strategy. And Dentsu is reorganizing its commerce and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[This week, I’m looking at three stories that made me think about how quickly the definition of commerce media continues to expand. Simon Property Group is turning its network of shopping destinations into a media platform. E.l.f. Beauty is using TikTok L]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[When Commerce Media Stops Looking Like Retail Media]]></itunes:title>
	<itunes:episode>7</itunes:episode>
	<content:encoded><![CDATA[This week, I’m looking at three stories that made me think about how quickly the definition of commerce media continues to expand. Simon Property Group is turning its network of shopping destinations into a media platform. E.l.f. Beauty is using TikTok Live as part of its product-launch strategy. And Dentsu is reorganizing its commerce and [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[This week, I’m looking at three stories that made me think about how quickly the definition of commerce media continues to expand. Simon Property Group is turning its network of shopping destinations into a media platform. E.l.f. Beauty is using TikTok Live as part of its product-launch strategy. And Dentsu is reorganizing its commerce and [&#8230;]]]></itunes:summary>
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		<ssp:title>When Commerce Media Stops Looking Like Retail Media</ssp:title>
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	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[This week, I’m looking at three stories that made me think about how quickly the definition of commerce media continues to expand. Simon Property Group is turning its network of shopping destinations into a media platform. E.l.f. Beauty is using TikTok Live as part of its product-launch strategy. And Dentsu is reorganizing its commerce and [&#8230;]]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>When Retail, Media &#038; Commerce Start to Blur</title>
	<link>https://www.shaunayala.com/podcast/when-retail-media-commerce-start-to-blur/</link>
	<pubDate>Mon, 24 Aug 2026 00:53:41 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
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	<description><![CDATA[Walmart’s advertising growth, new CTV research from Roku and Amazon, and Best Buy entering Fortnite all point toward the same shift: the boundaries between retail, media, entertainment and commerce are getting harder to see.]]></description>
	<itunes:subtitle><![CDATA[Walmart’s advertising growth, new CTV research from Roku and Amazon, and Best Buy entering Fortnite all point toward the same shift: the boundaries between retail, media, entertainment and commerce are getting harder to see.]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[When Retail, Media & Commerce Start to Blur]]></itunes:title>
	<itunes:episode>6</itunes:episode>
	<content:encoded><![CDATA[Walmart’s advertising growth, new CTV research from Roku and Amazon, and Best Buy entering Fortnite all point toward the same shift: the boundaries between retail, media, entertainment and commerce are getting harder to see.]]></content:encoded>
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	<itunes:summary><![CDATA[Walmart’s advertising growth, new CTV research from Roku and Amazon, and Best Buy entering Fortnite all point toward the same shift: the boundaries between retail, media, entertainment and commerce are getting harder to see.]]></itunes:summary>
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	<itunes:duration>9:05</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Walmart’s advertising growth, new CTV research from Roku and Amazon, and Best Buy entering Fortnite all point toward the same shift: the boundaries between retail, media, entertainment and commerce are getting harder to see.]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
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<item>
	<title>New RMNs, Ad Verification &#038; the Creator Economy</title>
	<link>https://www.shaunayala.com/podcast/new-rmns-ad-verification-the-creator-economy/</link>
	<pubDate>Mon, 17 Aug 2026 02:55:02 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">https://www.shaunayala.com/?post_type=podcast&#038;p=49</guid>
	<description><![CDATA[What makes a retail media network stand out when seemingly every retailer is building one? And as advertising becomes more connected, how should marketers think about measurement, verification and creators? In Episode 005 of&#160;Commerce Media Minute, Shaun Ayala looks at three stories that raised bigger questions about where commerce media is heading. Academy Sports + [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[What makes a retail media network stand out when seemingly every retailer is building one? And as advertising becomes more connected, how should marketers think about measurement, verification and creators? In Episode 005 of&#160;Commerce Media Minute, S]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[New RMNs, Ad Verification & the Creator Economy]]></itunes:title>
	<itunes:episode>5</itunes:episode>
	<content:encoded><![CDATA[What makes a retail media network stand out when seemingly every retailer is building one? And as advertising becomes more connected, how should marketers think about measurement, verification and creators? In Episode 005 of&#160;Commerce Media Minute, Shaun Ayala looks at three stories that raised bigger questions about where commerce media is heading. Academy Sports + [&#8230;]]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/08/0005-New_RMNs_Ad-Verification-_the_Creator_Economy.mp3" length="16711975" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[What makes a retail media network stand out when seemingly every retailer is building one? And as advertising becomes more connected, how should marketers think about measurement, verification and creators? In Episode 005 of&#160;Commerce Media Minute, Shaun Ayala looks at three stories that raised bigger questions about where commerce media is heading. Academy Sports + [&#8230;]]]></itunes:summary>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>8:42</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[What makes a retail media network stand out when seemingly every retailer is building one? And as advertising becomes more connected, how should marketers think about measurement, verification and creators? In Episode 005 of&#160;Commerce Media Minute, Shaun Ayala looks at three stories that raised bigger questions about where commerce media is heading. Academy Sports + [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Walmart Goes Streaming &#038; Understanding iROAS</title>
	<link>https://www.shaunayala.com/podcast/walmart-goes-streaming-understanding-iroas/</link>
	<pubDate>Sun, 09 Aug 2026 19:41:39 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">https://www.shaunayala.com/?post_type=podcast&#038;p=47</guid>
	<description><![CDATA[What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of&#160;Commerce Media Minute, I’m following three very different rabbit holes that caught my attention this week—and sharing [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of&#160;Commerce Med]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Walmart Goes Streaming & Understanding iROAS]]></itunes:title>
	<itunes:episode>4</itunes:episode>
	<itunes:season>1</itunes:season>
	<content:encoded><![CDATA[What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of&#160;Commerce Media Minute, I’m following three very different rabbit holes that caught my attention this week—and sharing [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of&#160;Commerce Media Minute, I’m following three very different rabbit holes that caught my attention this week—and sharing [&#8230;]]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
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	<itunes:explicit>false</itunes:explicit>
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	<itunes:duration>00:08:51</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of&#160;Commerce Media Minute, I’m following three very different rabbit holes that caught my attention this week—and sharing [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>AI Shopping &#038; the Rise of New Media Networks</title>
	<link>https://www.shaunayala.com/podcast/ai-shopping-the-rise-of-new-media-networks/</link>
	<pubDate>Sun, 02 Aug 2026 19:37:06 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">https://www.shaunayala.com/?post_type=podcast&#038;p=45</guid>
	<description><![CDATA[Who gets to become a media company? What happens when AI changes the way we search for products? And if advertising moves into AI-powered experiences, how will marketers know if it actually works? In this episode of&#160;Commerce Media Minute, I’m sharing three stories that caught my attention this week and the questions they raised as [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Who gets to become a media company? What happens when AI changes the way we search for products? And if advertising moves into AI-powered experiences, how will marketers know if it actually works? In this episode of&#160;Commerce Media Minute, I’m sharin]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[AI Shopping & the Rise of New Media Networks]]></itunes:title>
	<itunes:episode>3</itunes:episode>
	<content:encoded><![CDATA[Who gets to become a media company? What happens when AI changes the way we search for products? And if advertising moves into AI-powered experiences, how will marketers know if it actually works? In this episode of&#160;Commerce Media Minute, I’m sharing three stories that caught my attention this week and the questions they raised as [&#8230;]]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/08/0003-AI_Shopping-__the-Rise_of-_New-_Media_Networks.mp3" length="14174503" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Who gets to become a media company? What happens when AI changes the way we search for products? And if advertising moves into AI-powered experiences, how will marketers know if it actually works? In this episode of&#160;Commerce Media Minute, I’m sharing three stories that caught my attention this week and the questions they raised as [&#8230;]]]></itunes:summary>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:07:23</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Who gets to become a media company? What happens when AI changes the way we search for products? And if advertising moves into AI-powered experiences, how will marketers know if it actually works? In this episode of&#160;Commerce Media Minute, I’m sharing three stories that caught my attention this week and the questions they raised as [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Streaming, Retail Media &#038; the Future of Connected Commerce</title>
	<link>https://www.shaunayala.com/podcast/streaming-retail-media-the-future-of-connected-commerce/</link>
	<pubDate>Sun, 26 Jul 2026 23:46:49 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">https://www.shaunayala.com/?post_type=podcast&#038;p=42</guid>
	<description><![CDATA[Streaming TV, retail media, and AI are becoming more connected than ever. In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next. This week we’re discussing three stories shaping the future of commerce media. Streaming TV and Commerce Media Keep Getting Closer This week we [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Streaming TV, retail media, and AI are becoming more connected than ever. In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next. This week we’re discussing three stories shaping the f]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Streaming, Retail Media & the Future of Connected Commerce]]></itunes:title>
	<itunes:episode>2</itunes:episode>
	<content:encoded><![CDATA[Streaming TV, retail media, and AI are becoming more connected than ever. In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next. This week we’re discussing three stories shaping the future of commerce media. Streaming TV and Commerce Media Keep Getting Closer This week we [&#8230;]]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/07/002_streaming-retail-media-the-future-of-connected-commerce.mp3" length="10878247" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Streaming TV, retail media, and AI are becoming more connected than ever. In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next. This week we’re discussing three stories shaping the future of commerce media. Streaming TV and Commerce Media Keep Getting Closer This week we [&#8230;]]]></itunes:summary>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:05:40</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Streaming TV, retail media, and AI are becoming more connected than ever. In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next. This week we’re discussing three stories shaping the future of commerce media. Streaming TV and Commerce Media Keep Getting Closer This week we [&#8230;]]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Three Signals from Cannes Lions 2026 Every Commerce Marketer Should Know</title>
	<link>https://www.shaunayala.com/podcast/three-signals-from-cannes-lions-2026-every-commerce-marketer-should-know/</link>
	<pubDate>Sun, 19 Jul 2026 20:53:10 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">https://www.shaunayala.com/?post_type=podcast&#038;p=32</guid>
	<description><![CDATA[Cannes Lions 2026 highlighted 3 major shifts shaping the future of commerce media: AI-powered shopping, retail media beyond advertising, and commerce experiences extending far beyond the digital shelf. In Episode 001, Shaun Ayala explains what these trends mean for marketers and what to watch next.]]></description>
	<itunes:subtitle><![CDATA[Cannes Lions 2026 highlighted 3 major shifts shaping the future of commerce media: AI-powered shopping, retail media beyond advertising, and commerce experiences extending far beyond the digital shelf. In Episode 001, Shaun Ayala explains what these tren]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Three Signals from Cannes Lions 2026 Every Commerce Marketer Should Know]]></itunes:title>
	<itunes:episode>1</itunes:episode>
	<content:encoded><![CDATA[Cannes Lions 2026 highlighted 3 major shifts shaping the future of commerce media: AI-powered shopping, retail media beyond advertising, and commerce experiences extending far beyond the digital shelf. In Episode 001, Shaun Ayala explains what these trends mean for marketers and what to watch next.]]></content:encoded>
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	<itunes:summary><![CDATA[Cannes Lions 2026 highlighted 3 major shifts shaping the future of commerce media: AI-powered shopping, retail media beyond advertising, and commerce experiences extending far beyond the digital shelf. In Episode 001, Shaun Ayala explains what these trends mean for marketers and what to watch next.]]></itunes:summary>
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