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		<title>Commerce Media Minute</title>
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		<link>https://www.shaunayala.com/podcasts/commerce-media-minute/</link>
		<description>Commerce Media Minute is the weekly podcast for marketers who want to stay ahead of commerce media, retail media, AI, and the future of advertising. In under 10 minutes, Shaun Ayala breaks down the biggest industry news, partnerships, and trends into practical insights for brands, agencies, retailers, and commerce media professionals.</description>
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		<language>en</language>
		<copyright>© 2026 ShaunAyala.com</copyright>
		<itunes:subtitle>Commerce Media, Retail Media &amp; Marketing Insights</itunes:subtitle>
		<itunes:author>Shaun Ayala</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>Commerce Media Minute is the weekly podcast for marketers who want to stay ahead of commerce media, retail media, AI, and the future of advertising. In under 10 minutes, Shaun Ayala breaks down the biggest industry news, partnerships, and trends into practical insights for brands, agencies, retailers, and commerce media professionals.</itunes:summary>
		<itunes:owner>
			<itunes:name>Shaun Ayala</itunes:name>
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				<title>Commerce Media Minute</title>
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		<itunes:category text="Business">
			<itunes:category text="Marketing"></itunes:category>
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		<itunes:category text="Technology">
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		<googleplay:author><![CDATA[Shaun Ayala]]></googleplay:author>
			<googleplay:email>shaunayala@me.com</googleplay:email>			<googleplay:description>Commerce Media Minute is the weekly podcast for marketers who want to stay ahead of commerce media, retail media, AI, and the future of advertising. In under 10 minutes, Shaun Ayala breaks down the biggest industry news, partnerships, and trends into practical insights for brands, agencies, retailers, and commerce media professionals.</googleplay:description>
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<item>
	<title>Walmart Connect Expands Into TV &#038; Audio as TikTok Adds AI Shopping</title>
	<link>https://www.shaunayala.com/podcast/walmart-connect-expands-into-tv-audio-as-tiktok-adds-ai-shopping/</link>
	<pubDate>Sun, 11 Oct 2026 06:18:00 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
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	<description><![CDATA[Walmart Connect is expanding its advertising capabilities across television and audio through partnerships with Spotify, Yahoo DSP and Warner Bros. Discovery. Meanwhile, TikTok is introducing AI-powered shopping assistance and direct brand checkout. Episode 13 explores how both developments are connecting advertising, media and shopping in different ways.]]></description>
	<itunes:subtitle><![CDATA[Walmart Connect is expanding its advertising capabilities across television and audio through partnerships with Spotify, Yahoo DSP and Warner Bros. Discovery. Meanwhile, TikTok is introducing AI-powered shopping assistance and direct brand checkout. Epis]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Walmart Connect Expands Into TV & Audio as TikTok Adds AI Shopping]]></itunes:title>
	<itunes:episode>13</itunes:episode>
	<content:encoded><![CDATA[Walmart Connect is expanding its advertising capabilities across television and audio through partnerships with Spotify, Yahoo DSP and Warner Bros. Discovery. Meanwhile, TikTok is introducing AI-powered shopping assistance and direct brand checkout. Episode 13 explores how both developments are connecting advertising, media and shopping in different ways.]]></content:encoded>
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	<itunes:summary><![CDATA[Walmart Connect is expanding its advertising capabilities across television and audio through partnerships with Spotify, Yahoo DSP and Warner Bros. Discovery. Meanwhile, TikTok is introducing AI-powered shopping assistance and direct brand checkout. Episode 13 explores how both developments are connecting advertising, media and shopping in different ways.]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
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		<ssp:title>Walmart Connect Expands Into TV &#038; Audio as TikTok Adds AI Shopping</ssp:title>
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	<itunes:block>no</itunes:block>
	<itunes:duration>12:12</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Walmart Connect is expanding its advertising capabilities across television and audio through partnerships with Spotify, Yahoo DSP and Warner Bros. Discovery. Meanwhile, TikTok is introducing AI-powered shopping assistance and direct brand checkout. Episode 13 explores how both developments are connecting advertising, media and shopping in different ways.]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Special Edition: Amazon Ads Agent, DVA+ &#038; What Changed at unBoxed 2026</title>
	<link>https://www.shaunayala.com/podcast/special-edition-amazon-ads-agent-dva-what-changed-at-unboxed-2026/</link>
	<pubDate>Tue, 06 Oct 2026 02:25:21 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
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	<description><![CDATA[Amazon used unBoxed 2026 to introduce Amazon Ads Agent, DVA+, Full-Funnel Campaigns and Review Requests. Shaun explores the bigger idea connecting the announcements: AI is moving from helping marketers understand campaigns to helping actually operate them—and that could change what marketers spend their time doing.]]></description>
	<itunes:subtitle><![CDATA[Amazon used unBoxed 2026 to introduce Amazon Ads Agent, DVA+, Full-Funnel Campaigns and Review Requests. Shaun explores the bigger idea connecting the announcements: AI is moving from helping marketers understand campaigns to helping actually operate the]]></itunes:subtitle>
	<itunes:episodeType>bonus</itunes:episodeType>
	<itunes:title><![CDATA[Amazon Ads Agent, DVA+ & What Changed at unBoxed 2026]]></itunes:title>
	<content:encoded><![CDATA[Amazon used unBoxed 2026 to introduce Amazon Ads Agent, DVA+, Full-Funnel Campaigns and Review Requests. Shaun explores the bigger idea connecting the announcements: AI is moving from helping marketers understand campaigns to helping actually operate them—and that could change what marketers spend their time doing.]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/10/SPECIAL_Amazon-unBoxed-2026.mp3" length="17791562" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Amazon used unBoxed 2026 to introduce Amazon Ads Agent, DVA+, Full-Funnel Campaigns and Review Requests. Shaun explores the bigger idea connecting the announcements: AI is moving from helping marketers understand campaigns to helping actually operate them—and that could change what marketers spend their time doing.]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
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		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>Special Edition: Amazon Ads Agent, DVA+ &#038; What Changed at unBoxed 2026</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>9:16</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Amazon used unBoxed 2026 to introduce Amazon Ads Agent, DVA+, Full-Funnel Campaigns and Review Requests. Shaun explores the bigger idea connecting the announcements: AI is moving from helping marketers understand campaigns to helping actually operate them—and that could change what marketers spend their time doing.]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Costco’s AI Traffic Is Converting + Retail Media Gets Complicated</title>
	<link>https://www.shaunayala.com/podcast/costcos-ai-traffic-is-converting-retail-media-gets-complicated/</link>
	<pubDate>Sun, 04 Oct 2026 07:44:00 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
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	<description><![CDATA[Costco says traffic from AI search is growing triple digits and converting at a higher rate than other traffic sources it tracks. Meanwhile, the rapid growth of retail and commerce media networks is creating more complexity for marketers. Episode 12 explores an interesting tension: shopping may be getting simpler for consumers while marketing behind the journey gets more complicated.]]></description>
	<itunes:subtitle><![CDATA[Costco says traffic from AI search is growing triple digits and converting at a higher rate than other traffic sources it tracks. Meanwhile, the rapid growth of retail and commerce media networks is creating more complexity for marketers. Episode 12 expl]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Costco’s AI Traffic Is Converting + Retail Media Gets Complicated]]></itunes:title>
	<itunes:episode>12</itunes:episode>
	<content:encoded><![CDATA[Costco says traffic from AI search is growing triple digits and converting at a higher rate than other traffic sources it tracks. Meanwhile, the rapid growth of retail and commerce media networks is creating more complexity for marketers. Episode 12 explores an interesting tension: shopping may be getting simpler for consumers while marketing behind the journey gets more complicated.]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/10/0012-Costcos_AI_Traffic_Is_Converting_Retail_Media_Gets_Complicated.mp3" length="13278013" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Costco says traffic from AI search is growing triple digits and converting at a higher rate than other traffic sources it tracks. Meanwhile, the rapid growth of retail and commerce media networks is creating more complexity for marketers. Episode 12 explores an interesting tension: shopping may be getting simpler for consumers while marketing behind the journey gets more complicated.]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>Costco’s AI Traffic Is Converting + Retail Media Gets Complicated</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>6:55</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Costco says traffic from AI search is growing triple digits and converting at a higher rate than other traffic sources it tracks. Meanwhile, the rapid growth of retail and commerce media networks is creating more complexity for marketers. Episode 12 explores an interesting tension: shopping may be getting simpler for consumers while marketing behind the journey gets more complicated.]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Special Edition: Best Buy Ads’ The Drop — CTV, TikTok Shop &#038; What Comes After Sponsored Products</title>
	<link>https://www.shaunayala.com/podcast/special-edition-best-buy-ads-the-drop-ctv-tiktok-shop-what-comes-after-sponsored-products/</link>
	<pubDate>Mon, 28 Sep 2026 12:00:00 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
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	<description><![CDATA[Best Buy Ads made a series of announcements at The Drop spanning CTV, TikTok Shop, creators, in-store media and measurement. Shaun explores what the public announcements reveal about commerce media moving beyond sponsored products—and what happens when audiences, content, shopping experiences and measurement start connecting.]]></description>
	<itunes:subtitle><![CDATA[Best Buy Ads made a series of announcements at The Drop spanning CTV, TikTok Shop, creators, in-store media and measurement. Shaun explores what the public announcements reveal about commerce media moving beyond sponsored products—and what happens when a]]></itunes:subtitle>
	<itunes:episodeType>bonus</itunes:episodeType>
	<itunes:title><![CDATA[Best Buy Ads’ The Drop: CTV, TikTok Shop & What Comes After Sponsored Products]]></itunes:title>
	<content:encoded><![CDATA[Best Buy Ads made a series of announcements at The Drop spanning CTV, TikTok Shop, creators, in-store media and measurement. Shaun explores what the public announcements reveal about commerce media moving beyond sponsored products—and what happens when audiences, content, shopping experiences and measurement start connecting.]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/09/SpecialEdition_Best-Buy-Ads-The-Drop.mp3" length="20180810" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Best Buy Ads made a series of announcements at The Drop spanning CTV, TikTok Shop, creators, in-store media and measurement. Shaun explores what the public announcements reveal about commerce media moving beyond sponsored products—and what happens when audiences, content, shopping experiences and measurement start connecting.]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>Special Edition: Best Buy Ads’ The Drop — CTV, TikTok Shop &#038; What Comes After Sponsored Products</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:31</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Best Buy Ads made a series of announcements at The Drop spanning CTV, TikTok Shop, creators, in-store media and measurement. Shaun explores what the public announcements reveal about commerce media moving beyond sponsored products—and what happens when audiences, content, shopping experiences and measurement start connecting.]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>McDonald’s Builds an Ad Business + Citi Enters Commerce Media</title>
	<link>https://www.shaunayala.com/podcast/mcdonalds-builds-an-ad-business-citi-enters-commerce-media/</link>
	<pubDate>Sun, 27 Sep 2026 09:00:00 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">77b9bded-f2e7-50bd-9e84-ed82e44d6884</guid>
	<description><![CDATA[McDonald’s is building a media network, Citi is turning transaction insights into a commerce media platform, and DoorDash and Instacart are bringing shelf-level intelligence into the equation. Together, they show how commerce media is expanding beyond traditional retailers—and why valuable commerce signals may be the foundation of the next generation of media networks.]]></description>
	<itunes:subtitle><![CDATA[McDonald’s is building a media network, Citi is turning transaction insights into a commerce media platform, and DoorDash and Instacart are bringing shelf-level intelligence into the equation. Together, they show how commerce media is expanding beyond tr]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[McDonald’s Builds an Ad Business + Citi Enters Commerce Media]]></itunes:title>
	<itunes:episode>11</itunes:episode>
	<content:encoded><![CDATA[McDonald’s is building a media network, Citi is turning transaction insights into a commerce media platform, and DoorDash and Instacart are bringing shelf-level intelligence into the equation. Together, they show how commerce media is expanding beyond traditional retailers—and why valuable commerce signals may be the foundation of the next generation of media networks.]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/09/0011_McDonalds-Builds-an-Ad-Business-Citi-Enters-Commerce-Media.mp3" length="19160125" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[McDonald’s is building a media network, Citi is turning transaction insights into a commerce media platform, and DoorDash and Instacart are bringing shelf-level intelligence into the equation. Together, they show how commerce media is expanding beyond traditional retailers—and why valuable commerce signals may be the foundation of the next generation of media networks.]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>McDonald’s Builds an Ad Business + Citi Enters Commerce Media</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>9:59</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[McDonald’s is building a media network, Citi is turning transaction insights into a commerce media platform, and DoorDash and Instacart are bringing shelf-level intelligence into the equation. Together, they show how commerce media is expanding beyond traditional retailers—and why valuable commerce signals may be the foundation of the next generation of media networks.]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Retail Media Moves From Past Purchases to Predicting What’s Next</title>
	<link>https://www.shaunayala.com/podcast/retail-media-moves-from-past-purchases-to-predicting-whats-next/</link>
	<pubDate>Sun, 20 Sep 2026 09:55:00 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">7a8d1587-461c-5629-a725-e82a212f61bd</guid>
	<description><![CDATA[Albertsons is pushing retail media measurement toward incrementality, Sam’s Club Connect is using AI to predict what shoppers might need next, and Pinterest is turning visual search into an advertising opportunity. Together, they point toward a commerce media ecosystem increasingly focused on prediction — and proving what actually works.]]></description>
	<itunes:subtitle><![CDATA[Albertsons is pushing retail media measurement toward incrementality, Sam’s Club Connect is using AI to predict what shoppers might need next, and Pinterest is turning visual search into an advertising opportunity. Together, they point toward a commerce ]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Retail Media Moves From Past Purchases to Predicting What’s Next]]></itunes:title>
	<itunes:episode>10</itunes:episode>
	<content:encoded><![CDATA[Albertsons is pushing retail media measurement toward incrementality, Sam’s Club Connect is using AI to predict what shoppers might need next, and Pinterest is turning visual search into an advertising opportunity. Together, they point toward a commerce media ecosystem increasingly focused on prediction — and proving what actually works.]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/09/0010_Retail-Media-Moves-From-Past-Purchases-to-Predicting-Whats-Next.mp3" length="19823677" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Albertsons is pushing retail media measurement toward incrementality, Sam’s Club Connect is using AI to predict what shoppers might need next, and Pinterest is turning visual search into an advertising opportunity. Together, they point toward a commerce media ecosystem increasingly focused on prediction — and proving what actually works.]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>Retail Media Moves From Past Purchases to Predicting What’s Next</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:19</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Albertsons is pushing retail media measurement toward incrementality, Sam’s Club Connect is using AI to predict what shoppers might need next, and Pinterest is turning visual search into an advertising opportunity. Together, they point toward a commerce media ecosystem increasingly focused on prediction — and proving what actually works.]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Amazon Ads Comes to ChatGPT + Kroger’s Retail Media Profit Jumps 24%</title>
	<link>https://www.shaunayala.com/podcast/amazon-ads-comes-to-chatgpt-krogers-retail-media-profit-jumps-24/</link>
	<pubDate>Sun, 13 Sep 2026 22:28:42 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">bb934536-c555-5d5d-91e1-7b61bd34b77d</guid>
	<description><![CDATA[Amazon Ads comes to ChatGPT, Kroger reports 24% growth in retail media profit, and Circana adds Google Meridian to its measurement offering. Three stories pointing to bigger opportunities — and bigger expectations — for commerce media.]]></description>
	<itunes:subtitle><![CDATA[Amazon Ads comes to ChatGPT, Kroger reports 24% growth in retail media profit, and Circana adds Google Meridian to its measurement offering. Three stories pointing to bigger opportunities — and bigger expectations — for commerce media.]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Amazon Ads Comes to ChatGPT + Kroger’s Retail Media Profit Jumps 24%]]></itunes:title>
	<itunes:episode>9</itunes:episode>
	<content:encoded><![CDATA[Amazon Ads comes to ChatGPT, Kroger reports 24% growth in retail media profit, and Circana adds Google Meridian to its measurement offering. Three stories pointing to bigger opportunities — and bigger expectations — for commerce media.]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/09/0009_-Amazon-Ads-Comes-to-ChatGPT-Krogers-Retail-Media-Profit-Jumps-24.mp3" length="18865981" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Amazon Ads comes to ChatGPT, Kroger reports 24% growth in retail media profit, and Circana adds Google Meridian to its measurement offering. Three stories pointing to bigger opportunities — and bigger expectations — for commerce media.]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>Amazon Ads Comes to ChatGPT + Kroger’s Retail Media Profit Jumps 24%</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>9:50</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Amazon Ads comes to ChatGPT, Kroger reports 24% growth in retail media profit, and Circana adds Google Meridian to its measurement offering. Three stories pointing to bigger opportunities — and bigger expectations — for commerce media.]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Commerce Media Is Growing Up. Now Comes the Hard Part.</title>
	<link>https://www.shaunayala.com/podcast/commerce-media-is-growing-up-now-comes-the-hard-part/</link>
	<pubDate>Sun, 06 Sep 2026 07:07:48 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">2ea5cca2-5c55-59e7-9559-d82a30ac76c0</guid>
	<description><![CDATA[Commerce media has built the networks, data, measurement and technology. Now comes the harder question: how do we make the experiences running on top of that infrastructure more creative, useful and valuable?]]></description>
	<itunes:subtitle><![CDATA[Commerce media has built the networks, data, measurement and technology. Now comes the harder question: how do we make the experiences running on top of that infrastructure more creative, useful and valuable?]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Commerce Media Is Growing Up. Now Comes the Hard Part.]]></itunes:title>
	<itunes:episode>8</itunes:episode>
	<content:encoded><![CDATA[Commerce media has built the networks, data, measurement and technology. Now comes the harder question: how do we make the experiences running on top of that infrastructure more creative, useful and valuable?]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/09/0008-Commerce_Media_Is_Growing_Up-Now_Comes_the_Hard_Part.mp3" length="19397437" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Commerce media has built the networks, data, measurement and technology. Now comes the harder question: how do we make the experiences running on top of that infrastructure more creative, useful and valuable?]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>Commerce Media Is Growing Up. Now Comes the Hard Part.</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:06</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Commerce media has built the networks, data, measurement and technology. Now comes the harder question: how do we make the experiences running on top of that infrastructure more creative, useful and valuable?]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>When Commerce Media Stops Looking Like Retail Media</title>
	<link>https://www.shaunayala.com/podcast/when-commerce-media-stops-looking-like-retail-media/</link>
	<pubDate>Sun, 30 Aug 2026 00:42:15 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">b0717a78-5746-5079-9c71-b77b9885f495</guid>
	<description><![CDATA[This week, I’m looking at three stories that made me think about how quickly the definition of commerce media continues to expand. Simon Property Group is turning its network of shopping destinations into a media platform. E.l.f. Beauty is using TikTok Live as part of its product-launch strategy. And Dentsu is reorganizing its commerce and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[This week, I’m looking at three stories that made me think about how quickly the definition of commerce media continues to expand. Simon Property Group is turning its network of shopping destinations into a media platform. E.l.f. Beauty is using TikTok L]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[When Commerce Media Stops Looking Like Retail Media]]></itunes:title>
	<itunes:episode>7</itunes:episode>
	<content:encoded><![CDATA[This week, I’m looking at three stories that made me think about how quickly the definition of commerce media continues to expand. Simon Property Group is turning its network of shopping destinations into a media platform. E.l.f. Beauty is using TikTok Live as part of its product-launch strategy. And Dentsu is reorganizing its commerce and [&#8230;]]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/08/0007-When_Commerce_Media_Stops_Looking_Like_Retail_Media.mp3" length="17996605" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This week, I’m looking at three stories that made me think about how quickly the definition of commerce media continues to expand. Simon Property Group is turning its network of shopping destinations into a media platform. E.l.f. Beauty is using TikTok Live as part of its product-launch strategy. And Dentsu is reorganizing its commerce and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>When Commerce Media Stops Looking Like Retail Media</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>9:22</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[This week, I’m looking at three stories that made me think about how quickly the definition of commerce media continues to expand. Simon Property Group is turning its network of shopping destinations into a media platform. E.l.f. Beauty is using TikTok Live as part of its product-launch strategy. And Dentsu is reorganizing its commerce and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>When Retail, Media &#038; Commerce Start to Blur</title>
	<link>https://www.shaunayala.com/podcast/when-retail-media-commerce-start-to-blur/</link>
	<pubDate>Mon, 24 Aug 2026 00:53:41 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">https://www.shaunayala.com/?post_type=podcast&#038;p=58</guid>
	<description><![CDATA[Walmart’s advertising growth, new CTV research from Roku and Amazon, and Best Buy entering Fortnite all point toward the same shift: the boundaries between retail, media, entertainment and commerce are getting harder to see.]]></description>
	<itunes:subtitle><![CDATA[Walmart’s advertising growth, new CTV research from Roku and Amazon, and Best Buy entering Fortnite all point toward the same shift: the boundaries between retail, media, entertainment and commerce are getting harder to see.]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[When Retail, Media & Commerce Start to Blur]]></itunes:title>
	<itunes:episode>6</itunes:episode>
	<content:encoded><![CDATA[Walmart’s advertising growth, new CTV research from Roku and Amazon, and Best Buy entering Fortnite all point toward the same shift: the boundaries between retail, media, entertainment and commerce are getting harder to see.]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/08/0006-When_Retail_Media_and_Commerce_Start_to_Blur.mp3" length="17439805" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Walmart’s advertising growth, new CTV research from Roku and Amazon, and Best Buy entering Fortnite all point toward the same shift: the boundaries between retail, media, entertainment and commerce are getting harder to see.]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>When Retail, Media &#038; Commerce Start to Blur</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>9:05</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Walmart’s advertising growth, new CTV research from Roku and Amazon, and Best Buy entering Fortnite all point toward the same shift: the boundaries between retail, media, entertainment and commerce are getting harder to see.]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>New RMNs, Ad Verification &#038; the Creator Economy</title>
	<link>https://www.shaunayala.com/podcast/new-rmns-ad-verification-the-creator-economy/</link>
	<pubDate>Mon, 17 Aug 2026 02:55:02 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">https://www.shaunayala.com/?post_type=podcast&#038;p=49</guid>
	<description><![CDATA[What makes a retail media network stand out when seemingly every retailer is building one? And as advertising becomes more connected, how should marketers think about measurement, verification and creators? In Episode 005 of&#160;Commerce Media Minute, Shaun Ayala looks at three stories that raised bigger questions about where commerce media is heading. Academy Sports + [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[What makes a retail media network stand out when seemingly every retailer is building one? And as advertising becomes more connected, how should marketers think about measurement, verification and creators? In Episode 005 of&#160;Commerce Media Minute, S]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[New RMNs, Ad Verification & the Creator Economy]]></itunes:title>
	<itunes:episode>5</itunes:episode>
	<content:encoded><![CDATA[What makes a retail media network stand out when seemingly every retailer is building one? And as advertising becomes more connected, how should marketers think about measurement, verification and creators? In Episode 005 of&#160;Commerce Media Minute, Shaun Ayala looks at three stories that raised bigger questions about where commerce media is heading. Academy Sports + [&#8230;]]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/08/0005-New_RMNs_Ad-Verification-_the_Creator_Economy.mp3" length="16711975" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[What makes a retail media network stand out when seemingly every retailer is building one? And as advertising becomes more connected, how should marketers think about measurement, verification and creators? In Episode 005 of&#160;Commerce Media Minute, Shaun Ayala looks at three stories that raised bigger questions about where commerce media is heading. Academy Sports + [&#8230;]]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>New RMNs, Ad Verification &#038; the Creator Economy</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>8:42</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[What makes a retail media network stand out when seemingly every retailer is building one? And as advertising becomes more connected, how should marketers think about measurement, verification and creators? In Episode 005 of&#160;Commerce Media Minute, Shaun Ayala looks at three stories that raised bigger questions about where commerce media is heading. Academy Sports + [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Walmart Goes Streaming &#038; Understanding iROAS</title>
	<link>https://www.shaunayala.com/podcast/walmart-goes-streaming-understanding-iroas/</link>
	<pubDate>Sun, 09 Aug 2026 19:41:39 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">https://www.shaunayala.com/?post_type=podcast&#038;p=47</guid>
	<description><![CDATA[What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of&#160;Commerce Media Minute, I’m following three very different rabbit holes that caught my attention this week—and sharing [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of&#160;Commerce Med]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Walmart Goes Streaming & Understanding iROAS]]></itunes:title>
	<itunes:episode>4</itunes:episode>
	<content:encoded><![CDATA[What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of&#160;Commerce Media Minute, I’m following three very different rabbit holes that caught my attention this week—and sharing [&#8230;]]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/08/0004-Walmart_Goes_Streaming__Understanding_iROAS.mp3" length="16996135" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of&#160;Commerce Media Minute, I’m following three very different rabbit holes that caught my attention this week—and sharing [&#8230;]]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>Walmart Goes Streaming &#038; Understanding iROAS</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:08:51</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of&#160;Commerce Media Minute, I’m following three very different rabbit holes that caught my attention this week—and sharing [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>AI Shopping &#038; the Rise of New Media Networks</title>
	<link>https://www.shaunayala.com/podcast/ai-shopping-the-rise-of-new-media-networks/</link>
	<pubDate>Sun, 02 Aug 2026 19:37:06 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">https://www.shaunayala.com/?post_type=podcast&#038;p=45</guid>
	<description><![CDATA[Who gets to become a media company? What happens when AI changes the way we search for products? And if advertising moves into AI-powered experiences, how will marketers know if it actually works? In this episode of&#160;Commerce Media Minute, I’m sharing three stories that caught my attention this week and the questions they raised as [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Who gets to become a media company? What happens when AI changes the way we search for products? And if advertising moves into AI-powered experiences, how will marketers know if it actually works? In this episode of&#160;Commerce Media Minute, I’m sharin]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[AI Shopping & the Rise of New Media Networks]]></itunes:title>
	<itunes:episode>3</itunes:episode>
	<content:encoded><![CDATA[Who gets to become a media company? What happens when AI changes the way we search for products? And if advertising moves into AI-powered experiences, how will marketers know if it actually works? In this episode of&#160;Commerce Media Minute, I’m sharing three stories that caught my attention this week and the questions they raised as [&#8230;]]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/08/0003-AI_Shopping-__the-Rise_of-_New-_Media_Networks.mp3" length="14174503" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Who gets to become a media company? What happens when AI changes the way we search for products? And if advertising moves into AI-powered experiences, how will marketers know if it actually works? In this episode of&#160;Commerce Media Minute, I’m sharing three stories that caught my attention this week and the questions they raised as [&#8230;]]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>AI Shopping &#038; the Rise of New Media Networks</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:07:23</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Who gets to become a media company? What happens when AI changes the way we search for products? And if advertising moves into AI-powered experiences, how will marketers know if it actually works? In this episode of&#160;Commerce Media Minute, I’m sharing three stories that caught my attention this week and the questions they raised as [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Streaming, Retail Media &#038; the Future of Connected Commerce</title>
	<link>https://www.shaunayala.com/podcast/streaming-retail-media-the-future-of-connected-commerce/</link>
	<pubDate>Sun, 26 Jul 2026 23:46:49 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">https://www.shaunayala.com/?post_type=podcast&#038;p=42</guid>
	<description><![CDATA[Streaming TV, retail media, and AI are becoming more connected than ever. In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next. This week we’re discussing three stories shaping the future of commerce media. Streaming TV and Commerce Media Keep Getting Closer This week we [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Streaming TV, retail media, and AI are becoming more connected than ever. In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next. This week we’re discussing three stories shaping the f]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Streaming, Retail Media & the Future of Connected Commerce]]></itunes:title>
	<itunes:episode>2</itunes:episode>
	<content:encoded><![CDATA[Streaming TV, retail media, and AI are becoming more connected than ever. In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next. This week we’re discussing three stories shaping the future of commerce media. Streaming TV and Commerce Media Keep Getting Closer This week we [&#8230;]]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/07/002_streaming-retail-media-the-future-of-connected-commerce.mp3" length="10878247" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Streaming TV, retail media, and AI are becoming more connected than ever. In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next. This week we’re discussing three stories shaping the future of commerce media. Streaming TV and Commerce Media Keep Getting Closer This week we [&#8230;]]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>Streaming, Retail Media &#038; the Future of Connected Commerce</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:05:40</itunes:duration>
	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Streaming TV, retail media, and AI are becoming more connected than ever. In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next. This week we’re discussing three stories shaping the future of commerce media. Streaming TV and Commerce Media Keep Getting Closer This week we [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Three Signals from Cannes Lions 2026 Every Commerce Marketer Should Know</title>
	<link>https://www.shaunayala.com/podcast/three-signals-from-cannes-lions-2026-every-commerce-marketer-should-know/</link>
	<pubDate>Sun, 19 Jul 2026 20:53:10 +0000</pubDate>
	<dc:creator><![CDATA[Shaun Ayala]]></dc:creator>
	<guid isPermaLink="false">https://www.shaunayala.com/?post_type=podcast&#038;p=32</guid>
	<description><![CDATA[Cannes Lions 2026 highlighted 3 major shifts shaping the future of commerce media: AI-powered shopping, retail media beyond advertising, and commerce experiences extending far beyond the digital shelf. In Episode 001, Shaun Ayala explains what these trends mean for marketers and what to watch next.]]></description>
	<itunes:subtitle><![CDATA[Cannes Lions 2026 highlighted 3 major shifts shaping the future of commerce media: AI-powered shopping, retail media beyond advertising, and commerce experiences extending far beyond the digital shelf. In Episode 001, Shaun Ayala explains what these tren]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Three Signals from Cannes Lions 2026 Every Commerce Marketer Should Know]]></itunes:title>
	<itunes:episode>1</itunes:episode>
	<content:encoded><![CDATA[Cannes Lions 2026 highlighted 3 major shifts shaping the future of commerce media: AI-powered shopping, retail media beyond advertising, and commerce experiences extending far beyond the digital shelf. In Episode 001, Shaun Ayala explains what these trends mean for marketers and what to watch next.]]></content:encoded>
	<enclosure url="https://www.shaunayala.com/wp-content/uploads/2026/07/commerce-media-minute-001-three-signals-from-cannes-lions-2026.mp3" length="15084583" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Cannes Lions 2026 highlighted 3 major shifts shaping the future of commerce media: AI-powered shopping, retail media beyond advertising, and commerce experiences extending far beyond the digital shelf. In Episode 001, Shaun Ayala explains what these trends mean for marketers and what to watch next.]]></itunes:summary>
	<itunes:image href="https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://www.shaunayala.com/wp-content/uploads/2026/07/CommerceMediaMinute-Cover-2-scaled.png</ssp:url>
		<ssp:title>Three Signals from Cannes Lions 2026 Every Commerce Marketer Should Know</ssp:title>
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	<itunes:author><![CDATA[Shaun Ayala]]></itunes:author>	<googleplay:description><![CDATA[Cannes Lions 2026 highlighted 3 major shifts shaping the future of commerce media: AI-powered shopping, retail media beyond advertising, and commerce experiences extending far beyond the digital shelf. In Episode 001, Shaun Ayala explains what these trends mean for marketers and what to watch next.]]></googleplay:description>
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