Two Luxury Brands Unite: Lexus x Monogram

There was an exciting collaboration that debuted at the Food & Wine Classic this past week, a collaboration that bridges the gap between the automotive and kitchen & bath industries, luxury brands Lexus and Monogram™ teamed up to create a bespoke concept vehicle that is inspired by the recent debut of the all-new 2024 Lexus GX vehicle, Im taking about Monogram Luxury appliances inside a Lexus luxury vehicle! This match brings together two luxury brands known for their commitment to innovation, quality, and unparalleled design. You have to check out pictures circulating social media at the Lexus and Monogram accounts. They are calling this vehicle the Monogram GX!

The Vision Behind the Monogram GX

This unique vehicle embodies a fusion of unexpected luxury cooking and off-road adventures. Julie Burns, executive director of Monogram appliances, emphasizes, “The Monogram GX puts an entirely new spin on the road trip experience with a crafted, culinary journey.” Inspired by the Monogram Designer Collection, this concept vehicle was brought to life by celebrated interior designer Richard T. Anuszkiewicz and the industrial design team at Monogram. The result is a refined and stylish vehicle that showcases a story of materiality and entertainment.

A Showcase of Innovation and Craftsmanship

The Monogram GX features a two-toned camel leather custom patterned interior, brass and titanium metal accents, Dekton slate stone elements, custom rims, and exterior detailing. Built and engineered by the elite team at Complete Customs, this vehicle is a true masterpiece of craftsmanship and innovation that you got to check out.

Specialty features of the Monogram GX include:

  • Monogram 30” Smart Flush Hearth Oven: This electric hearth oven captures the performance of a wood-fired brick oven, perfect for preparing pizza, artisanal bread, or roasted branzino.
  • Monogram Forge Heated Ice Press: The first and only heated ice press in the U.S., this showstopping piece creates a perfect sphere to chill bourbon or spirits.
  • Exterior Wine and Bourbon Storage: Pressure fitted cutouts on the exterior side panels provide quick access to wine, bourbon, a bottle opener, and glasses.
  • Chilling Compartments: A rear cold drawer and an additional cold console compartment in the back seat offer flexible chilling for your ingredients.
  • Plating Station: Essential hearth-oven tools, cutlery, and a trash bin are positioned within the trunk for convenience.
  • Wine and Spirits Bar: This complete bar setup includes a bar kit, glassware, bitters, and a folding cutting board.

Why This Collaboration Matters

For kitchen specifiers, this collaboration represents a significant milestone in the intersection of luxury living and innovative design. By combining the best of both industries, Lexus and Monogram have created a concept that not only showcases their commitment to excellence but also pushes the boundaries of what is possible. This partnership highlights the importance of innovation and the willingness to explore new horizons, setting a new standard for luxury and functionality.

To end, the Monogram GX concept vehicle is more than just a car; it is a testament to what can be achieved when two luxury brands unite. This collaboration is a perfect example of how innovation and creativity can lead to extraordinary outcomes, providing both industries with something to talk about and aspire to. As this concept vehicle makes its debut, it is sure to inspire and captivate, proving that when it comes to luxury and adventure, the possibilities are truly endless.

To learn more, search Monogram GX at the Food & Wine Classic on google.

Shaun Ayala

Kitchen & Bath Marketer – Pacific Sales/Best Buy