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Walmart Connect Expands Into TV & Audio as TikTok Adds AI Shopping
Walmart Connect is expanding its advertising capabilities across television and audio through partnerships with Spotify, Yahoo DSP and Warner Bros. Discovery. Meanwhile, TikTok is introducing AI-powered shopping assistance and direct brand checkout. Episode 13 explores how both developments are connecting advertising, media and shopping in different ways.
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Costco’s AI Traffic Is Converting + Retail Media Gets Complicated
Costco says traffic from AI search is growing triple digits and converting at a higher rate than other traffic sources it tracks. Meanwhile, the rapid growth of retail and commerce media networks is creating more complexity for marketers. Episode 12 explores an interesting tension: shopping may be getting simpler for consumers while marketing behind the…
