About Shaun

Shaun Ayala is a Marketing Manager at Best Buy Ads, focused on event strategy, ad product launches, and key marketing initiatives in the Retail Media Network space. He helps identify the best events, organizations, and communities for Best Buy Ads to engage with, ensuring the brand is in the right places to connect with advertisers.

With over a decade of experience in marketing and brand strategy, Shaun works on building awareness, driving engagement, and supporting growth for advertisers looking to reach Best Buy’s customers. He also plays a key role in launching new ad products and other strategic projects to help grow Best Buy Ads.

Shaun is an author of Local Relationships Still Matter, a book that reflects his passion for community building and connecting brands with the right audiences. His belief in the power of relationships ties directly into his work—finding the best spaces for Best Buy Ads to make an impact.

He is also an active member of marketing organizations like ANA and IAB, always learning and staying involved in the Retail Media Network industry.

Outside of work, Shaun is an award-winning content creator, speaker, and social media storyteller, sharing insights on marketing, digital trends, and brand building.