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Walmart Connect Expands Into TV & Audio as TikTok Adds AI Shopping
Walmart Connect is expanding its advertising capabilities across television and audio through partnerships with Spotify, Yahoo DSP and Warner Bros. Discovery. Meanwhile, TikTok is introducing AI-powered shopping assistance and direct brand checkout. Episode 13 explores how both developments are connecting advertising, media and shopping in different ways.
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Walmart Goes Streaming & Understanding iROAS
What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of Commerce Media Minute, I’m following three very different rabbit holes that caught my attention this week—and sharing…
