-
·
Costco’s AI Traffic Is Converting + Retail Media Gets Complicated
Costco says traffic from AI search is growing triple digits and converting at a higher rate than other traffic sources it tracks. Meanwhile, the rapid growth of retail and commerce media networks is creating more complexity for marketers. Episode 12 explores an interesting tension: shopping may be getting simpler for consumers while marketing behind the…
-
·
Amazon Ads Comes to ChatGPT + Kroger’s Retail Media Profit Jumps 24%
Amazon Ads comes to ChatGPT, Kroger reports 24% growth in retail media profit, and Circana adds Google Meridian to its measurement offering. Three stories pointing to bigger opportunities — and bigger expectations — for commerce media.
