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Commerce Media Is Growing Up. Now Comes the Hard Part.
Commerce media has built the networks, data, measurement and technology. Now comes the harder question: how do we make the experiences running on top of that infrastructure more creative, useful and valuable?
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New RMNs, Ad Verification & the Creator Economy
What makes a retail media network stand out when seemingly every retailer is building one? And as advertising becomes more connected, how should marketers think about measurement, verification and creators? In Episode 005 of Commerce Media Minute, Shaun Ayala looks at three stories that raised bigger questions about where commerce media is heading. Academy Sports +…
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Walmart Goes Streaming & Understanding iROAS
What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of Commerce Media Minute, I’m following three very different rabbit holes that caught my attention this week—and sharing…
