-
·
Costco’s AI Traffic Is Converting + Retail Media Gets Complicated
Costco says traffic from AI search is growing triple digits and converting at a higher rate than other traffic sources it tracks. Meanwhile, the rapid growth of retail and commerce media networks is creating more complexity for marketers. Episode 12 explores an interesting tension: shopping may be getting simpler for consumers while marketing behind the…
-
·
Commerce Media Is Growing Up. Now Comes the Hard Part.
Commerce media has built the networks, data, measurement and technology. Now comes the harder question: how do we make the experiences running on top of that infrastructure more creative, useful and valuable?
