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Special Edition: Best Buy Ads’ The Drop — CTV, TikTok Shop & What Comes After Sponsored Products
Best Buy Ads made a series of announcements at The Drop spanning CTV, TikTok Shop, creators, in-store media and measurement. Shaun explores what the public announcements reveal about commerce media moving beyond sponsored products—and what happens when audiences, content, shopping experiences and measurement start connecting.
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When Commerce Media Stops Looking Like Retail Media
This week, I’m looking at three stories that made me think about how quickly the definition of commerce media continues to expand. Simon Property Group is turning its network of shopping destinations into a media platform. E.l.f. Beauty is using TikTok Live as part of its product-launch strategy. And Dentsu is reorganizing its commerce and…
