If you’re in the luxury space (Interior Designer, Luxury Builder, etc) looking to attract affluent customers, you need to be strategic about your social media channels. Not all platforms are created equal, and some are better suited to reaching affluent audiences than others. I believe that brand is built on Social Media and being present […]
Category: K&B Marketing
Niche Business Marketing for Beginners: 10 Steps to Success
Marketing a niche business requires a strategic approach that resonates with a specific target audience. As a beginner, understanding how to effectively reach and engage your audience is crucial for building a successful niche brand. In this blog post, I’ll walk you through ten essential steps that I think of based on my experience to […]
Event Marketing for Beginners: 3 Tips for Building Trust and a Loyal Audience
Event marketing goes beyond just planning events. It’s about creating an engaged and loyal audience before you invite them to any of your events. This guide will show you how to start event marketing right, even before your event happens. Learn how to gain people’s trust, connect with them, and get them excited about what […]
10 Compelling Reasons to Document Your Events for Social Media Sharing
As a marketer, you know that reaching your audience is a top priority. But did you know that documenting events and sharing the highlights on social media can be a game-changer for your brand? Let’s break it down: 1. Get Noticed Everywhere Sharing event moments on social media makes your brand visible to a wider […]
Fighting Ad Fatigue: Engaging Consumers in the Digital Era
In today’s digital world, we are bombarded with tons of online ads every day. But here’s the catch: when ads become boring or don’t offer anything valuable, people lose interest. This is called ad fatigue and overexposure, and it’s a big problem for marketers. In this blog post, we’ll explore what ad fatigue is, how […]
The Great Debate: Paid Ads vs. Organic Content on Social Media
In the world of social media marketing, there’s an ongoing debate among marketers about the best approach: Should you focus on paid ads or invest in creating organic content? Both strategies have their pros and cons, but in this blog post, we’ll explore why organic content shouldn’t be overlooked and how it can contribute to […]
Powerful Marketing Tactics: Ignite Your Product Launch and Fuel Business Growth!
Launching a new product is an exciting milestone for any small to medium business. However, without effective marketing tactics, it can be challenging to generate the awareness and engagement needed to propel your business forward. In this blog post, we’ll explore ten proven marketing tactics that will help you successfully launch your product and fuel […]
Unlocking Success: The Power of Building Your Brand on Social Media
In today’s digital age, social media has become an integral part of marketing strategies for brands. Social media provides a platform for brands to connect and engage with their audience, build their brand identity, and increase their reach. However, building a brand on social media can be challenging for many businesses. When we look at […]
Marketing to the Generations in the K&B Industry: Understanding and Connecting with Your Target Audience
With economic pressures and uncertainty affecting many businesses as a whole, it is more important than ever for businesses to understand the current living generations and target the customers that are most important for their business. Each generation has unique characteristics, values, and purchasing habits that businesses should stay up to date with in order […]
Marketing Success: Why Results Take Time
In the world of marketing, it’s easy to get caught up in the excitement of launching a new campaign and seeing immediate results. But the truth is, results take time. Whether you’re testing and learning from your full funnel campaigns or your social media campaigns, it’s important to have patience and a long-term mindset. In […]