How to Leverage Social Media to Grow Your Presence Locally 

Thank you for attending my session virtually or in-person at KBIS 2023. Here are a few helpful tools designed by me to get you started with growing your presence locally.

Social Media Landscape

Here are additional tools that I mentioned to help you identify what social channel you should consider and a worksheet to create your Social Media Trade Audience.
Demographic and Usage
Create Your Social Media Persona
– How to check your Social Media Analytics

Content Creation

Content creation for many platforms can get challenging, here is a trick that I use that can help you create content with ease for many platforms using still photography or video.
Shaun’s Social Media Spec Tool

Local Marketing

Local Marketing is a mix of physical and digital, use this doc to help you identify what to consider when targeting your audience locally.
Local Marketing Framework

The Presentation

Thank you for your interest. If you would like to download the presentation, here you go.
Download the presentation

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