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How to Leverage Social Media to Grow Your Presence Locally
Thank you for attending my session virtually or in-person at KBIS 2023. Here are a few helpful tools designed by me to get you started with growing your presence locally.
![](https://www.shaunayala.com/wp-content/uploads/2023/01/VFTI_2023-SocialMedia-Demo_Usage.001a.png)
Social Media Landscape
Here are additional tools that I mentioned to help you identify what social channel you should consider and a worksheet to create your Social Media Trade Audience.
– Demographic and Usage
– Create Your Social Media Persona
– How to check your Social Media Analytics
![](https://www.shaunayala.com/wp-content/uploads/2023/01/VFTI_2023-SocialMedia-Demo_Usage.002.png)
Content Creation
Content creation for many platforms can get challenging, here is a trick that I use that can help you create content with ease for many platforms using still photography or video.
– Shaun’s Social Media Spec Tool
![](https://www.shaunayala.com/wp-content/uploads/2023/01/VFTI_2023-SocialMedia-Demo_Usage.003.png)
Local Marketing
Local Marketing is a mix of physical and digital, use this doc to help you identify what to consider when targeting your audience locally.
– Local Marketing Framework
![](https://www.shaunayala.com/wp-content/uploads/2023/01/VFTI_2023-SocialMedia-Demo_Usage.004.png)
The Presentation
Thank you for your interest. If you would like to download the presentation, here you go.
– Download the presentation
If you found this info helpful and would you like other tips and tricks to building your brand locally? Sign up for my quarterly newsletter.