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Special Edition: Amazon Ads Agent, DVA+ & What Changed at unBoxed 2026
Amazon used unBoxed 2026 to introduce Amazon Ads Agent, DVA+, Full-Funnel Campaigns and Review Requests. Shaun explores the bigger idea connecting the announcements: AI is moving from helping marketers understand campaigns to helping actually operate them—and that could change what marketers spend their time doing.
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Special Edition: Best Buy Ads’ The Drop — CTV, TikTok Shop & What Comes After Sponsored Products
Best Buy Ads made a series of announcements at The Drop spanning CTV, TikTok Shop, creators, in-store media and measurement. Shaun explores what the public announcements reveal about commerce media moving beyond sponsored products—and what happens when audiences, content, shopping experiences and measurement start connecting.
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Amazon Ads Comes to ChatGPT + Kroger’s Retail Media Profit Jumps 24%
Amazon Ads comes to ChatGPT, Kroger reports 24% growth in retail media profit, and Circana adds Google Meridian to its measurement offering. Three stories pointing to bigger opportunities — and bigger expectations — for commerce media.
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When Retail, Media & Commerce Start to Blur
Walmart’s advertising growth, new CTV research from Roku and Amazon, and Best Buy entering Fortnite all point toward the same shift: the boundaries between retail, media, entertainment and commerce are getting harder to see.
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Streaming, Retail Media & the Future of Connected Commerce
Streaming TV, retail media, and AI are becoming more connected than ever. In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next. This week we’re discussing three stories shaping the future of commerce media. Streaming TV and Commerce Media Keep Getting Closer This week we…
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Three Signals from Cannes Lions 2026 Every Commerce Marketer Should Know
Cannes Lions 2026 highlighted 3 major shifts shaping the future of commerce media: AI-powered shopping, retail media beyond advertising, and commerce experiences extending far beyond the digital shelf. In Episode 001, Shaun Ayala explains what these trends mean for marketers and what to watch next.
