Streaming TV, retail media, and AI are becoming more connected than ever.
In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next.
This week we’re discussing three stories shaping the future of commerce media.
Streaming TV and Commerce Media Keep Getting Closer
This week we examine announcements from The Trade Desk and Amazon Ads and why they point toward a larger trend connecting streaming television with commerce media.
Retailers Continue Investing In Their Own Media Businesses
Retail media continues expanding beyond advertising as retailers build stronger relationships with brands through owned media ecosystems.
Commerce Media Is Becoming More Connected Than Ever
Looking across announcements from Amazon, Disney Advertising, Publicis, Criteo, and others, one common theme continues emerging:
Connection.
From streaming to AI to commerce, marketers increasingly need connected ecosystems instead of disconnected tools.
Key Takeaway
Commerce media isn’t slowing down.
It’s becoming more connected.
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