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Walmart Connect Expands Into TV & Audio as TikTok Adds AI Shopping
Walmart Connect is expanding its advertising capabilities across television and audio through partnerships with Spotify, Yahoo DSP and Warner Bros. Discovery. Meanwhile, TikTok is introducing AI-powered shopping assistance and direct brand checkout. Episode 13 explores how both developments are connecting advertising, media and shopping in different ways.
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Special Edition: Best Buy Ads’ The Drop — CTV, TikTok Shop & What Comes After Sponsored Products
Best Buy Ads made a series of announcements at The Drop spanning CTV, TikTok Shop, creators, in-store media and measurement. Shaun explores what the public announcements reveal about commerce media moving beyond sponsored products—and what happens when audiences, content, shopping experiences and measurement start connecting.
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McDonald’s Builds an Ad Business + Citi Enters Commerce Media
McDonald’s is building a media network, Citi is turning transaction insights into a commerce media platform, and DoorDash and Instacart are bringing shelf-level intelligence into the equation. Together, they show how commerce media is expanding beyond traditional retailers—and why valuable commerce signals may be the foundation of the next generation of media networks.
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Retail Media Moves From Past Purchases to Predicting What’s Next
Albertsons is pushing retail media measurement toward incrementality, Sam’s Club Connect is using AI to predict what shoppers might need next, and Pinterest is turning visual search into an advertising opportunity. Together, they point toward a commerce media ecosystem increasingly focused on prediction — and proving what actually works.
