Commerce media has built the networks, data, measurement and technology. Now comes the harder question: how do we make the experiences running on top of that infrastructure more creative, useful and valuable?
Tag: Retail Media
When Commerce Media Stops Looking Like Retail Media
This week, I’m looking at three stories that made me think about how quickly the definition of commerce media continues to expand. Simon Property Group is turning its network of shopping destinations into a media platform. E.l.f. Beauty is using TikTok Live as part of its product-launch strategy. And Dentsu is reorganizing its commerce and […]
When Retail, Media & Commerce Start to Blur
Walmart’s advertising growth, new CTV research from Roku and Amazon, and Best Buy entering Fortnite all point toward the same shift: the boundaries between retail, media, entertainment and commerce are getting harder to see.
New RMNs, Ad Verification & the Creator Economy
What makes a retail media network stand out when seemingly every retailer is building one? And as advertising becomes more connected, how should marketers think about measurement, verification and creators? In Episode 005 of Commerce Media Minute, Shaun Ayala looks at three stories that raised bigger questions about where commerce media is heading. Academy Sports + […]
Walmart Goes Streaming & Understanding iROAS
What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of Commerce Media Minute, I’m following three very different rabbit holes that caught my attention this week—and sharing […]
AI Shopping & the Rise of New Media Networks
Who gets to become a media company? What happens when AI changes the way we search for products? And if advertising moves into AI-powered experiences, how will marketers know if it actually works? In this episode of Commerce Media Minute, I’m sharing three stories that caught my attention this week and the questions they raised as […]
Streaming, Retail Media & the Future of Connected Commerce
Streaming TV, retail media, and AI are becoming more connected than ever. In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next. This week we’re discussing three stories shaping the future of commerce media. Streaming TV and Commerce Media Keep Getting Closer This week we […]
Three Signals from Cannes Lions 2026 Every Commerce Marketer Should Know
Cannes Lions 2026 highlighted 3 major shifts shaping the future of commerce media: AI-powered shopping, retail media beyond advertising, and commerce experiences extending far beyond the digital shelf. In Episode 001, Shaun Ayala explains what these trends mean for marketers and what to watch next.