-
·
Retail Media Moves From Past Purchases to Predicting What’s Next
Albertsons is pushing retail media measurement toward incrementality, Sam’s Club Connect is using AI to predict what shoppers might need next, and Pinterest is turning visual search into an advertising opportunity. Together, they point toward a commerce media ecosystem increasingly focused on prediction — and proving what actually works.
-
·
Walmart Goes Streaming & Understanding iROAS
What happens when a retail media network moves deeper into streaming TV? What exactly is incremental return on ad spend? And where does social media end when creator content starts showing up inside premium streaming? In this episode of Commerce Media Minute, I’m following three very different rabbit holes that caught my attention this week—and sharing…
-
·
AI Shopping & the Rise of New Media Networks
Who gets to become a media company? What happens when AI changes the way we search for products? And if advertising moves into AI-powered experiences, how will marketers know if it actually works? In this episode of Commerce Media Minute, I’m sharing three stories that caught my attention this week and the questions they raised as…
