As a marketer, you know that reaching your audience is a top priority. But did you know that documenting events and sharing the highlights on social media can be a game-changer for your brand? Let’s break it down:

1. Get Noticed Everywhere
Sharing event moments on social media makes your brand visible to a wider audience. People who didn’t attend the event can still see and engage with your content.

2. Get People Talking
When you post event photos, videos, and updates, you get people talking and interacting with your brand. Likes, comments, and shares create a buzz that keeps your audience engaged.

3. Tell Your Story
Every event is a chance to tell your brand’s story. Showcase your values, mission, and what makes you unique. It’s like giving your brand a personality that people can relate to.

4. Bring People into the Action
Posting live updates during an event lets your online audience join in on the fun. Even if they’re not there in person, they can still be part of the excitement.

5. Show Off Your Stuff
Events are a perfect opportunity to show how your products or services shine. When people see them in action, they can better understand their value.

6. Create Excitement
Ever heard of FOMO? Sharing event content makes people feel like they don’t want to miss out. This excitement can lead to more people wanting to be part of your next event.

7. Learn What People Like
When people engage with your event posts, you learn more about what they like. This helps you tailor your future marketing efforts to what your audience wants.

8. Share What Others Love
Encourage event attendees to share their own posts using a special hashtag. Then, you can repost their content, showing that your brand is all about community.

9. Keep the Buzz Going
The content you create can be used again and again. Turn event highlights into blog posts, videos, and more that provide value long after the event is over.

10. Grow Together
Collaborative events with other brands create partnerships that benefit everyone. Sharing content from these events helps both brands reach new audiences.

To end, documenting events and sharing the highlights on social media is a fantastic way to connect with your audience. You’ll get noticed, spark conversations, and bring your brand to life. So, grab your camera, capture those moments, edit them on your phone and get ready to take your brand to the next level!

Shaun Ayala

Kitchen & Bath Marketer – Pacific Sales/ Best Buy