In today’s digital age, social media has become an integral part of marketing strategies for brands. Social media provides a platform for brands to connect and engage with their audience, build their brand identity, and increase their reach. However, building a brand on social media can be challenging for many businesses.

When we look at successful influencers, we see that they started with no following and zero budget. What they had was a passion for a particular topic and the ability to create engaging content that inspired, educated, or entertained their audience. They were able to leverage organic reach, building a following of people who trust, like, and know who they are.

Many brands believe that organic reach is dead, but they are still willing to pay influencers to share their products and services. The reason being that influencer marketing can be an effective way to reach a larger audience. However, brands can also build their own influence and following, similar to Mr. Beast or Marques Brownlee, by committing to creating engaging content and building a loyal following.

Building a brand on social media is not just about advertising your products or services. It’s about creating a connection with your audience and building a community around your brand. Brands can do this by creating engaging content that provides value to their audience, such as educational content or entertaining videos.

Social media allows brands to connect with their audience in a more personal way. By responding to comments and direct messages, brands can build a relationship with their followers and create a sense of loyalty. This helps to build a strong brand identity that resonates with their target audience.

To recap, social media is an essential tool for building a brand in today’s digital age. It doesn’t have to always be paid. Brands can create their own influence and following by committing to creating engaging content and building a loyal community around their brand. While influencer marketing can be effective, brands should also focus on building their own brand identity and following. By doing so, they can connect with their audience on a deeper level, build brand loyalty, and drive sales.

Shaun Ayala
Kitchen & Bath Marketer – Pacific Sales / Best Buy