As more and more people become aware of the environmental impact of their actions, homeowners are increasingly prioritizing sustainability when shopping for kitchen and bath products. As a kitchen and bath marketer, partner or influencer, it’s crucial to understand what sustainability truly means and how it impacts the products you recommend to your clients. This April, many kitchen and bath marketers are promoting sustainable products, which means, many clients might ask, making it the perfect time to raise awareness and educate on what sets these products apart.

While energy efficiency is often marketed as the most impactful factor in sustainability, it’s only one piece of the puzzle. It’s essential to understand the full picture of what makes a product sustainable. Major appliances and kitchen & bath fixtures are key area where sustainability can make a significant impact on your environmental footprint. When shopping for sustainable kitchen and bath products, here are some key callouts to look for:

• Energy Star rating – This certification indicates that the kitchen or bath product meets the highest standards for energy efficiency, helping to reduce overall energy consumption and costs.
• Water-saving features – Look for appliances with features such as low-flow faucets, aerators, and smart sensors that help to reduce water waste and lower water bills.
• Materials and manufacturing – Choose products made with sustainable materials such as bamboo, recycled steel, or reclaimed wood. Also, consider the manufacturing process and choose kitchen and bath products made by companies with sustainable and ethical practices.
• End-of-life options – Look for products that are recyclable or have easy-to-dispose-of components to reduce the environmental impact when it’s time to replace or dispose of the product.

As I dive into marketing campaigns and partner collaborations to find effective ways of educating and informing, I wanted to make sure I call out the importance of sustainable practices beyond just energy efficiency. By researching and understanding which brands prioritize sustainability, you can recommend the right products and solutions to your clients. Prioritizing sustainable features in your recommendations can help your clients make informed choices that align with their values while also reducing their environmental impact.

Shaun Ayala

Kitchen & Bath Marketer – Pacific Sales/Best Buy