Building a strong brand and establishing yourself as a trusted resource in the kitchen and bath industry requires more than just sponsoring or having a booth at local industry events. While these tactics can be effective in closing deals and generating leads, they may not have the same long-term impact as building relationships with the local community of architects, builders, contractors, and interior designers.

As an industry partner with over a decade of experience, I have found that attending, participating in, and supporting local community events is essential for building your brand, building lasting relationships, and establishing yourself as a trusted community member and partner.

When it comes to local industry community events, the possibilities could be endless or limited based on where you live. Being a national kitchen and bath marketer, I found that community matters, but it’s only impactful if it’s driven by industry members and partners who want to see it grow. Be curious and understand how involved your community is especially with students, it’s cliche but they are our future. ?

I believe that the best way to build and establish your brand is by focusing on community involvement and education. By prioritizing these efforts over transactional tactics, you can position yourself as a community ambassador and leader. This can include hosting educational seminars or webinars, participating in local panel discussions or Q&A sessions, and providing valuable insights and knowledge to the local community. I also believe that building your brand can be done leveraging social media, but I’ll leave that as another topic. ?

Ultimately, building a strong brand in the kitchen and bath industry requires a commitment to community involvement and education. By prioritizing these efforts, you can build lasting relationships with the local community and establish yourself as a trusted partner in the industry.

Shaun Ayala

Kitchen & Bath Marketer – Pacific Sales / Best Buy