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Retail Media Moves From Past Purchases to Predicting What’s Next
Albertsons is pushing retail media measurement toward incrementality, Sam’s Club Connect is using AI to predict what shoppers might need next, and Pinterest is turning visual search into an advertising opportunity. Together, they point toward a commerce media ecosystem increasingly focused on prediction — and proving what actually works.
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Commerce Media Is Growing Up. Now Comes the Hard Part.
Commerce media has built the networks, data, measurement and technology. Now comes the harder question: how do we make the experiences running on top of that infrastructure more creative, useful and valuable?
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AI Shopping & the Rise of New Media Networks
Who gets to become a media company? What happens when AI changes the way we search for products? And if advertising moves into AI-powered experiences, how will marketers know if it actually works? In this episode of Commerce Media Minute, I’m sharing three stories that caught my attention this week and the questions they raised as…
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Streaming, Retail Media & the Future of Connected Commerce
Streaming TV, retail media, and AI are becoming more connected than ever. In Episode 002 of Commerce Media Minute, Shaun Ayala explores three stories that reveal where commerce media is heading next. This week we’re discussing three stories shaping the future of commerce media. Streaming TV and Commerce Media Keep Getting Closer This week we…
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Three Signals from Cannes Lions 2026 Every Commerce Marketer Should Know
Cannes Lions 2026 highlighted 3 major shifts shaping the future of commerce media: AI-powered shopping, retail media beyond advertising, and commerce experiences extending far beyond the digital shelf. In Episode 001, Shaun Ayala explains what these trends mean for marketers and what to watch next.
