In today’s digital landscape, social media platforms like Facebook and Instagram have become crucial channels for marketers to reach their target audience. Paid advertising campaigns have become a priority for many marketers, as they provide the opportunity to reach a larger audience with targeted messaging. While paid advertising can be effective, it’s important to not […]
Category: K&B Marketing
The Art of Not Selling: Building Lasting Customer Relationships for Sustainable Growth
In today’s retail world, where companies are downsizing and searching for ways to increase profits, market share has become an essential metric. Naturally, businesses tend to focus on making sales and generating revenue. However, it is crucial to remember that while solving customers’ immediate needs can help increase revenue and market share, the art of […]
Marketing Your Niche Business Without a Budget: Challenges and Solutions
Having supported marketing efforts for both a family-owned small business and corporate, I am familiar with working with both large and limited budgets, as well as facing budget cuts and marketing with no budget at all. Marketing a niche business can be a challenging task, especially when you don’t have a marketing budget. While marketing […]
Targeting Your Ideal Audience: The Power of Select Social Media Advertising Solutions
Social Media Marketing has become an essential part of any marketing strategy. With the rise of social media platforms, businesses now have the opportunity to reach millions of potential customers with just a few clicks. One of the biggest advantages of social media marketing is the ability to target a specific type of customer. In […]
Beyond Price: The Evolving Meaning of Luxury
The follow blog post was inspired by a question from Marc Block CMKBD As a luxury marketer for many years, one thing that I have started to question in recent years is the true definition of luxury. In the Kitchen & Bath Industry, luxury is often associated with brands such as Miele, Sub-Zero, and Wolf, […]
5 Marketing Tips to Attract the Luxury Customer for your K&B Business
As a business owner within the kitchen and bath industry, attracting luxury customers can be challenging but fruitful if executed correctly. Catering to this market requires a different approach compared to mass-market clients. Luxury clients demand premium quality, personalized attention, and unique designs that showcase their lifestyle and tastes. Here are some tips on how […]
Building Your Brand in the Kitchen and Bath Industry: The Power of Curiosity
As professionals in the kitchen and bath industry, it’s not just about selling products – it’s about building a brand that resonates with your local community. One key element to establish a strong local presence is curiosity. By taking the time to truly understand your community, you can better connect with your target audience and […]
Why the Sale Begins After the Actual Sale in the Kitchen and Bath Industry
In the kitchen and bath industry, the meaning of “sale” in retail goes far beyond the act of purchasing a product and setting up delivery. It’s the delivery, installation, and overall customer experience that truly make or break the relationship between the customer and the business. As someone who has worked in the kitchen and […]
How to Get Involved in the Kitchen and Bath Industry: Tips for Professionals and Partners
As a Kitchen & Bath industry partner for over 10 years now, I often receive the question on how to build relationships within the industry to help grow your brand. Whether you’re a student, designer, architect, builder, retailer, manufacturer, or influencer, getting integrated in the industry can be beneficial in staying on top of industry […]
8 Tips to Market Your Kitchen & Bath Business in 2023
2023 continues to bring new challenges for businesses of all sizes. With the changing landscape of the business world, including layoffs in corporations and closures of retail locations, it’s crucial for small business owners to stay ahead of the curve. This year, marketing your small business will require a well-rounded approach that incorporates both digital […]