Category: K&B Marketing

Balancing Paid and Organic: Why Your Marketing Strategy Needs Both

In today’s digital landscape, social media platforms like Facebook and Instagram have become crucial channels for marketers to reach their target audience. Paid advertising campaigns have become a priority for many marketers, as they provide the opportunity to reach a larger audience with targeted messaging. While paid advertising can be effective, it’s important to not […]

The Art of Not Selling: Building Lasting Customer Relationships for Sustainable Growth

In today’s retail world, where companies are downsizing and searching for ways to increase profits, market share has become an essential metric. Naturally, businesses tend to focus on making sales and generating revenue. However, it is crucial to remember that while solving customers’ immediate needs can help increase revenue and market share, the art of […]

Beyond Price: The Evolving Meaning of Luxury

The follow blog post was inspired by a question from Marc Block CMKBD As a luxury marketer for many years, one thing that I have started to question in recent years is the true definition of luxury. In the Kitchen & Bath Industry, luxury is often associated with brands such as Miele, Sub-Zero, and Wolf, […]

5 Marketing Tips to Attract the Luxury Customer for your K&B Business

As a business owner within the kitchen and bath industry, attracting luxury customers can be challenging but fruitful if executed correctly. Catering to this market requires a different approach compared to mass-market clients. Luxury clients demand premium quality, personalized attention, and unique designs that showcase their lifestyle and tastes. Here are some tips on how […]

How to Get Involved in the Kitchen and Bath Industry: Tips for Professionals and Partners

As a Kitchen & Bath industry partner for over 10 years now, I often receive the question on how to build relationships within the industry to help grow your brand. Whether you’re a student, designer, architect, builder, retailer, manufacturer, or influencer, getting integrated in the industry can be beneficial in staying on top of industry […]

8 Tips to Market Your Kitchen & Bath Business in 2023

2023 continues to bring new challenges for businesses of all sizes. With the changing landscape of the business world, including layoffs in corporations and closures of retail locations, it’s crucial for small business owners to stay ahead of the curve. This year, marketing your small business will require a well-rounded approach that incorporates both digital […]