There’s nothing quite like creating an outdoor experience that enables your clients or customers to be their best to host in style. Whether they’re cooking up a delicious meal, serving drinks, or just enjoying friends and family outside, the right appliances you spec for their outdoor kitchen can make all the difference. Here are some […]
Category: K&B Update
5 Marketing Tips to Attract the Luxury Customer for your K&B Business
As a business owner within the kitchen and bath industry, attracting luxury customers can be challenging but fruitful if executed correctly. Catering to this market requires a different approach compared to mass-market clients. Luxury clients demand premium quality, personalized attention, and unique designs that showcase their lifestyle and tastes. Here are some tips on how […]
Building Your Brand in the Kitchen and Bath Industry: The Power of Curiosity
As professionals in the kitchen and bath industry, it’s not just about selling products – it’s about building a brand that resonates with your local community. One key element to establish a strong local presence is curiosity. By taking the time to truly understand your community, you can better connect with your target audience and […]
Transitioning from Consumer Electronics to Kitchen and Bath Sales: Unlearning and Relearning for Success
Are you a seasoned sales professional in the consumer electronics retail industry looking to make a career transition to the kitchen and bath industry? While your experience in sales may be valuable, it’s important to recognize that selling in the kitchen and bath industry requires a different approach. In fact, you may need to unlearn […]
Why the Sale Begins After the Actual Sale in the Kitchen and Bath Industry
In the kitchen and bath industry, the meaning of “sale” in retail goes far beyond the act of purchasing a product and setting up delivery. It’s the delivery, installation, and overall customer experience that truly make or break the relationship between the customer and the business. As someone who has worked in the kitchen and […]
The Power of Personal Connection: Why Buying from People, Not Logos, Matters in the Kitchen and Bath Industry
In the kitchen and bath industry, customers are not simply purchasing a product—they are investing in a relationship. That’s because they aren’t just buying from a business or a logo, they’re buying from people. As an industry partner with years of experience, I’ve seen how important it is for customers to have a deeper connection […]
Why Community Involvement is Key to Building Your Brand in the Kitchen and Bath Industry
Building a strong brand and establishing yourself as a trusted resource in the kitchen and bath industry requires more than just sponsoring or having a booth at local industry events. While these tactics can be effective in closing deals and generating leads, they may not have the same long-term impact as building relationships with the […]
How to Get Involved in the Kitchen and Bath Industry: Tips for Professionals and Partners
As a Kitchen & Bath industry partner for over 10 years now, I often receive the question on how to build relationships within the industry to help grow your brand. Whether you’re a student, designer, architect, builder, retailer, manufacturer, or influencer, getting integrated in the industry can be beneficial in staying on top of industry […]
3 Luxury Outdoor Kitchen Brands to Consider for your Next Project
There are many luxury outdoor kitchen brands on the market, each with their own unique features and designs. When it comes to creating the outdoor kitchen for your clients or customers this year, here are three luxury outdoor kitchen brands to consider. Again, there are many other luxury outdoor kitchen brands to consider, and the […]
Unlocking the Power of Sustainability: A Guide to Choosing the Right Appliances for your Next Kitchen and Bath Project
As more and more people become aware of the environmental impact of their actions, homeowners are increasingly prioritizing sustainability when shopping for kitchen and bath products. As a kitchen and bath marketer, partner or influencer, it’s crucial to understand what sustainability truly means and how it impacts the products you recommend to your clients. This […]